Marketing research

Not everything that counts, can be measured.

Not everything that can be measured, counts.

-Albert Einstein

Wrong questions, wrong answers

Van Kempen offers research tailored to your needs. Good research starts with asking the right questions. What is 'the problem' at hand and what are the insights needed? The first steps, defining aim, scope and methods, have crucial influence on outcome and impact. We would like to guide you on the path to new insights, built on evidence. Examples of services offered by Van Kempen Research & Consultancy, are:

Methods

- focus groups

- online surveys

- questionnaires

- in-depht expert interviewing

- panels with professionals 

- internet debates

- consumer telephone interviewing

Types

- client satisfaction

- corporate image

- pre-testing

- policy input

- policy evaluation

Fields

- communication

- marketing

- environment

- health care

- building and spatial planning

- sport and development

- psychology

European Commission: Overview of trends & strategies for the Commission. Expert interviews, desk-research, analysis and report (pdf).

Cenzo: Monitoring output performance and client satisfaction of national network of psychologists. Research design, questionnaires, organization and reporting (pdf, website).