The medium is the message.

-Marshall McLuhan

Marketing and communication activities

When the changing of knowledge, attitudes and behaviour is the aim of communication, the 'sending' of messages is often the main concern. However, in most cases listening to the people involved is more important than the sending of messages. One must know the perceptions, believes and attitudes of the target groups, the language they use and the way they can be reached. This implies that a great deal of listening is an integral part effective communication. Research provides you with the necessary insights.

Services

Van Kempen offers the following services:

- full campaigns: concept; synergy of online, written and interaction media

- brochures, leaflets and posters

- special interest booklets

- articles, press releases, free publicity

- websites

Agentschap NL: Magazine 'Unplugged, highlighting opportunities for sustainable building'. Concept, interviews, content, text, free publicity, and cd-rom (pdf, website).