Vision & mission

Vision

The world is constantly changing at an ever faster pace. Organizations need to adapt continually. The ability to innovate while being true to core values is essential. In the new economy, drivers of success are differentiation, strategic alliances and connectivity. The most successful organizations build powerful brands which truly connect with partners, customers, target groups, clients and stakeholders. Marketing & communication are key functions to accomplish this. New scientific insights on consumer behaviour, psychology of choice and social influence will empower businesses to focus on effective marketing & communication. Before, half of the budget spent on marketing & communication was wasted, only nobody knew which half. Now you can know. Organisations using these new insights will prosper and win.

Mission

Van Kempen supports clients with marketing and communication activities based on psychological insights and true understanding of customers. We help connect by providing insights, analyses, strategy and hands on work in the field. We transfer knowledge en skills to our clients, building capacity and creating a sustainable relation.

See also