Sustainable development is no longer the exclusive domain of environmentalists and sceptical anti-capitalists. It has become big business. But progress is still way too slow.
How can we meet the needs of billions of people without damaging our precious planet?
Green technology is readily available now. The deterioration of our environment is no longer a technical and industrial problem, but a social problem. Often innovations don’t get the market share they deserve. Because marketing of green solutions and behaviour change prove to be difficult.
That’s why I use models of social innovation to understand current ‘bad practices’ and to design alternative ‘good behaviour’ and green services. Contact me for examples of projects in this field.