Communication, Education and Public Awareness (CEPA) are important instruments for con-servation and sustainable use of biodiversity. CEPA provides the link from science and ecology to people's social and economic reality. It supplies the oil for the implementation of the Con-vention on Biological Diversity. CEPA deals with the processes that motivate and mobilize indi-vidual and collective action. It comprises a range of social instruments including information exchange, dialogue, education, and marketing. The CEPA instruments work best when part of a broader instrument mix - e.g. combined with legal, financial and other instruments - that is used to develop, implement and manage the National Biodiversity Strategy and Action Plans (NBSAP). The CEPA toolkit is developed by HECT Consultancy for the IUCN Commission on Education and Communication (CEC) and the Secretariat of the Convention on Biological Di-versity. The toolkit is meant for CBD focal points and those to whom the implementation of a NBSAP is delegated. The toolkit offers information and fact sheets, checklists and practical ex-amples from all over the world. Van Kempen Consultancy contributed to developing the con-tent (author) and programming the website providing the toolkit documents and related links, presentations and background info. www.vankempenconsultancy.com/toolkitcepa