Behaviour change

Behaviour change

Reasons why projects aimed at behaviour change often fail

Interventions of governments, NGOs and businesses aimed at behaviour change, often have high aspirations but insufficient impact. Even when teams working on change are skilled, highly motivated and have adequate resources. What are causes for low impact? To name a few:

  • lack of understanding of behaviour and social context
  • false assumptions of how we take decisions and act
  • neglecting barriers for behaviour change
  • ignoring proven models when designing behaviour change strategies


Can I help you to improve?

I assist teams in several ways. I can teach your team via a presentation, a workshop or a training. I coach and consult teams working on a project. And I conduct research to understand behaviour and context. This is the foundation for the design of effective strategies. Contact me if you want to explore opportunities for collaboration.